At the start of every year, the followers of men’s tailoring and classic clothing assemble at the impressive Fortezza da Basso in the heart of Florence in Tuscany. The draw for them is Pitti Uomo, the men’s fashion branch of the Italian exhibition specialist Pitti Immagine that also hosts shows for women’s and kids fashion, food, fabrics, and fragrances just to mention a few.
Pitti Uomo finds its roots in the more traditional side of menswear with an especially important focus on tailored garments such as Ring Jacket, Tagliatore, Lardini, and Mazzarelli. Given the rather rare opportunity to gather such an impressive crowd of buyers, merchandisers and retail chiefs from all over the world, the exhibition also incorporates casual and sportswear like CQP, Luciano Barbera, and Herno.
What has made Pitti Uomo grow considerably larger lately is however not the brands and manufacturers themselves but the entourage that writes and posts about them; Pitti Uomo has become the No. 1 meeting place for men’s style influencers from all over the world. They come to mingle in the Pitti Plaza, to take photographs and to have theirs taken. The week overflows with magazines and brands competing for the attention of eager Instagrammers as well as for the esteem of buyers and designers. All of which also makes the week turn into quite a party.