Ad-blocking research makes mobile even more attractive for marketers

Ad-blocking research makes mobile even more attractive for marketers

Dive Brief:

  • Recent research on ad-blocking software found that while 24% of respondents use ad-blockers on home and work computers, just 3% use the technology on smartphones and tablets.
  • Given this discrepancy, marketers have even more reason to focus on mobile for advertising.
  • Even though both marketers and publishers have reason to dislike ad-blocking software, fraudulent ad bots remain a problem for both by charging for ads that never get served to an actual person.


Source: http://www.marketingdive.com/news/ad-blocking-rese...

Ad-blocking research makes mobile even more attractive for marketers
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