Don’t Let Google Kill Your Business: Avoid AdWords
The Costs: AdWords is expensive, in terms of both cash and time. In order to really get any value out of AdWords, you have to put a lot of time into managing and optimizing your campaign. You should be continually varying your keywords and ad text in order to make your ads truly effective. This takes a lot of time, and it also costs a lot of money. You could hire a firm to help with that, but that is going to cost more money. So why not just avoid it altogether? At least in the beginning.