Don’t Let Google Kill Your Business: Avoid AdWords

Don’t Let Google Kill Your Business: Avoid AdWords

Why?

The Costs: AdWords is expensive, in terms of both cash and time. In order to really get any value out of AdWords, you have to put a lot of time into managing and optimizing your campaign. You should be continually varying your keywords and ad text in order to make your ads truly effective. This takes a lot of time, and it also costs a lot of money. You could hire a firm to help with that, but that is going to cost more money. So why not just avoid it altogether? At least in the beginning.

Don’t Let Google Kill Your Business: Avoid AdWords
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