Mobile Apps Drive Big Returns For UK ECOMMERCE MARKET
"Consumer adoption of mobile continues to be the biggest trend in both eCommerce and advertising today, and the pace of growth remains astounding," Jonathan Wolf, Chief Product Officer at Criteo, told .rising. "Marketers' ability to leverage new technologies to accurately identify and reach consumers wherever they are is going to become critical as this trend continues towards a world where the majority of transactions will take place across multiple devices."
The report analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the U.S. and globally.
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