Why mobile doesn't convert well?
Mobile market is changing really fast but how can we move a customer from interest to purchase?
Commerce companies report a lot of mobile traffic but not a lot of actual purchasing. People visit ecommerce websites from mobile devices without make any purchase. So there's something about mobile that discourages people from moving from research to purchase.
Here are some theories about why mobile doesn't convert well:
-The purchasing experience on mobile device is poor because most of traditional ecommerce websites aren't mobile friendly
-Commerce companies treat mobile as a second-class citizen
-Mobile site design is harder job than desktop because the screens are smaller
Although mobile is still a minority of commerce traffic, it's growing rapidly.
To boost mobile conversion you need a shopping App: you need SavelGo App for your business.