The problem with mobile shopping apps
All our personal lives are stored in our phones so to switch our thought process to think of our phones to get groceries, it’s a bit of a twist from what we are used to.
The average person has an attention span of about four seconds and humans are no longer easily impressed and we demand experience in all we do. We want the full package and value for our dollar so not only do we feel special, we feel good about where and how we spend our money.
Herein lies the problems we face nowadays with mobile shopping apps. Although we love the convenience of never having to leave the house to do our shopping, we also seem to miss what comes along with face-to-face customer service.
Why are we so hard to please?
When mobile shopping apps first came out, people looked to them for the much-wanted detachment that didn’t come from physically going shopping. It seemed like our convenience issues were solved when we could push some buttons and all we may need would come to our door within a couple weeks.
But now competition is stiff and more and more consumers are giving mobile shopping apps bad reviews. It seems consumers want more out of their experience and without the corporations knowing their market, their shopper’s true needs and desires, mobile shopping apps and their popularity is suffering.
Why though? Why does it seem when we are given what we ask for, we are never satisfied?
Maybe the problem doesn’t lie with us, the consumers. Maybe it lies in ease of use of the app or the projection of which demographic would use these apps most frequently.
Millennials are accustomed to using their mobile devices for everything. It is easy for them to pick up their smartphone and maneuver their way through any technological pitfall. It is like second nature to them to use their phones for everything because they have been raised with phone in hand. The ease of use and expectation for these is very different than their parents and grandparents.
This brings us to the other side, you have the older generations that not only aren’t accustomed to using their phones for everything, they also expect more from the experience of spending money. They want people to know their tastes and needs before asking and this is something that mobile shopping can’t deliver – yet.
Another thing too is that our phones are our personal devices and it is hard to separate and see them in a more corporate manner, a way to consume. All our personal lives are stored in our phones so to switch our thought process to think of our phones to get groceries, it’s a bit of a twist from what we are used to.
We can only hope that as time goes on, companies spend more time and do a bit more research with focus groups as to the kind of service all ages expect with mobile shopping apps. We can hope they get easy to use with a personal touch and are made for everyone. Mobile shopping is not going anywhere and it is here to stay and just like any type of technological advance, it takes a while to iron out the kinks.
That’s where we are now but it could all change by tomorrow!